Cookie Policy

1. About This Cookie Policy

This Cookie Policy explains how AURUM X SOFT, operated by AURUM X LIMITED, may use cookies and similar technologies when you visit our website, browse our blanket collections or use our online shopping services.

A cookie is a small text file that a website can store on your device through your browser. It may help the website recognise your browser, remember selected settings or maintain information needed for a particular visit.

Similar technologies can include local storage, pixels and scripts that help a website remember information or measure activity. Where this policy refers to cookies, it may also cover these technologies when they perform a similar function.

The cookies used on our website depend on the features enabled at the time of your visit. Not every category described below will necessarily be active on every page or during every visit.

2. What Cookies Do

Cookies can serve different purposes. Some are needed for basic website functions, while others may support optional features or help us understand how visitors use the website.

• Remembering settings: retaining selected preferences, such as certain website or consent settings.
• Supporting shopping: helping maintain a shopping session, remember items in a basket and support checkout where these functions are enabled.
• Improving reliability: helping us identify technical problems, maintain website performance and protect essential functions.
• Understanding website use: where enabled and permitted, providing information about page visits, navigation and interactions so we can assess how the website is being used.
• Supporting optional content or advertising: where applicable, helping deliver embedded content, measure advertising performance or remember relevant marketing preferences.

The exact purpose of a cookie depends on the technology involved and how it has been configured on our website.

3. Types of Cookies We May Use

Cookies can be grouped by their purpose. The categories below describe common types that may be relevant to an online shop.

• Strictly necessary cookies. These support essential website functions, such as maintaining a shopping session, processing a basket or helping protect the website. If these functions cannot operate without a cookie, that cookie may be classed as strictly necessary.
• Functional cookies. These may remember preferences or choices to make later visits more convenient. If a functional cookie is not strictly necessary, it will be treated as optional where consent is required.
• Analytics or performance cookies. If enabled, these may help us understand how visitors navigate the website, which pages are used and whether technical issues occur. They are not essential to completing a purchase.
• Advertising or marketing cookies. If enabled, these may help measure advertising activity, support campaign reporting or provide content based on browsing activity.
• Third-party cookies. Some website features may be provided by external services. Those services may use their own cookies or similar technologies in accordance with their respective settings and policies.

These categories are explanatory rather than a statement that every category is currently in use. The actual cookies present on the website depend on the services and features that are enabled.

4. Strictly Necessary Cookies

Some cookies are needed for the website to provide services you have requested. For an online shop, this may include keeping track of a shopping basket, maintaining a checkout session, supporting security measures or remembering a cookie preference.

Where a cookie is strictly necessary for a service you have requested, applicable UK rules may allow it to be used without consent. We will not rely on this exception for optional analytics, advertising or other non-essential technologies simply because they are convenient for the website.

Blocking essential cookies through your browser may prevent some parts of the website from working as intended. For example, basket information may not remain available throughout checkout.

5. Consent and Your Choices

Where consent is required by applicable law, we will seek your permission before using non-essential cookies or similar technologies. You should be able to make a genuine choice rather than being required to accept optional cookies to browse the website.

If a cookie preference banner or settings tool is available, you can use it to review your choices. Depending on the controls provided, you may be able to accept optional cookies, reject them or select individual categories.

• Essential cookies: these may remain active where they are strictly necessary for the service you request.
• Optional cookies: these should remain disabled unless the required consent has been given.
• Changing your mind: where a preference management tool is provided, use it to review or withdraw your consent.
• Browser controls: you can also manage or remove cookies through your browser settings, although this may not replace the consent controls required on the website.

Withdrawing consent does not make earlier processing unlawful where that processing was validly based on your consent at the time. It does mean that future use of the relevant optional technology should stop as required by the applicable rules.

6. Why We Use Cookies

Depending on the website features in use and your preferences, cookies may help us:

• Keep essential shopping and checkout functions working.
• Remember relevant website or consent preferences.
• Maintain website security and reduce technical errors.
• Understand website performance where analytics technologies are enabled and permitted.
• Assess the performance of optional campaigns or embedded content where those services are used and the required permission has been obtained.

We do not treat accepting optional cookies as a requirement for purchasing a blanket. If you choose not to allow optional cookies, the website should continue to provide its essential shopping functions, although some optional features may not be available.

7. Third-Party Services

Certain functions may rely on services operated by other organisations. Depending on the configuration of the website, these could include payment services, security tools, analytics providers, embedded content or advertising services.

If a third-party service uses cookies or similar technologies, the relevant provider may process information in accordance with its own privacy and cookie documentation. The provider, purpose and technology used will depend on the service actually enabled on the website.

We do not assume that every third-party service described above is active. We recommend reviewing the website’s cookie preference tool and any available cookie details for the services currently in use.

Where applicable law requires consent before a third-party cookie or similar technology is stored or accessed, it should not be activated before the necessary consent has been obtained.

8. How Long Cookies Remain

Cookies generally fall into two broad groups, depending on how long they remain on your device.

• Session cookies: these are normally removed when you close your browser, although the exact behaviour depends on the technology and browser.
• Persistent cookies: these remain for a specified period or until they are deleted. They may be used to remember settings or preferences between visits.

The lifetime of a cookie varies according to its purpose and configuration. We do not assign one universal expiry period to every cookie. Where cookie details are provided through a preference tool or cookie list, those details should be used to check the lifetime of the relevant technology.

Deleting a cookie may remove the preference or information it stores. Some settings may therefore need to be selected again during a later visit.

9. Information Collected Through Cookies

Depending on the cookie or similar technology, information may include a browser or device identifier, basic technical details, preference selections, pages viewed, interactions with website features or information about a shopping session.

Some information may relate to an identifiable individual when combined with other data. Where that is the case, it will be handled in accordance with the applicable data protection requirements and our relevant privacy information.

Cookies do not all collect the same information. The data involved depends on the specific technology, the service using it and the permissions in place.

For further information about how personal information is handled, please refer to our Privacy Policy.

10. Managing Cookies in Your Browser

Most browsers allow you to view, block or delete cookies through their privacy or security settings. The available controls differ between browsers and may change when the browser is updated.

• Open your browser’s settings or preferences.
• Look for the privacy, security or site-data section.
• Review the controls for cookies and stored website data.
• Choose whether to block, remove or restrict cookies according to the options available.

If you delete all cookies, you may also remove saved preferences or shopping-session information. Blocking all cookies may affect basket, checkout and other essential functions.

Browser-level controls are separate from any preference tool displayed on our website. If a consent banner or settings link is available, use it to manage consent for optional technologies.

11. Changes to This Policy

We may update this Cookie Policy when website features change, new technologies are introduced or legal requirements develop.

The current version published on this page explains our approach to cookies. If a change affects how consent is required or managed, we will take the steps required by applicable law.

We recommend reviewing this page occasionally if you would like to understand how cookies and similar technologies may be used on the website.

12. Important Information

This policy describes common cookie practices and the choices available to visitors. The actual technologies used on the website depend on its current configuration and the services enabled.

Nothing in this policy is intended to remove a right or protection provided by applicable data protection or privacy law. Where a legal requirement applies to the use of a particular cookie or similar technology, that requirement takes precedence over any inconsistent wording here.

Cookie preferences may not control every type of data processing carried out by a third-party service. Please also consult the relevant privacy information where appropriate.

13. Contact Us

If you have questions about this Cookie Policy, the use of cookies on our website or your privacy preferences, you can contact us using the details below.