Privacy Policy

1. About This Policy

AURUM X SOFT is operated by AURUM X LIMITED, a company registered in England and Wales. The website provides information about our range of blankets and home textile products, including product details, available sizes, materials, online ordering and delivery arrangements.

When you browse our website, make a purchase or contact us, we may process information relating to you. We handle that information for clear business purposes and in accordance with applicable UK data protection requirements.

This policy applies to information collected through our website, customer correspondence and order-related interactions. It takes effect immediately upon publication and applies to relevant processing carried out from that point onward.

2. Information We Collect

The information we collect depends on how you use our website and the details needed to fulfil your request.

• Contact information: your name, email address, telephone number and delivery address where provided.
• Order information: products selected, quantities, order references, delivery preferences and relevant order correspondence.
• Payment-related information: transaction references, payment status and other limited details supplied by the relevant payment service provider. Payment credentials are handled through the applicable payment processing arrangements.
• Customer communications: the content of enquiries, messages and information you choose to provide when requesting assistance.
• Technical information: IP address, browser type, device information, access times and website interaction data where collected through server logs or enabled technologies.
• Website preferences: information stored through essential cookies and, where applicable, other technologies that you have permitted us to use.

Please provide only information that is reasonably necessary for your enquiry or purchase. We do not intentionally request personal information unrelated to the operation of our website or the supply of our products.

3. How We Use Information

We use information for the following purposes, where applicable:

• To process orders and arrange delivery of purchased products.
• To communicate order confirmations, dispatch updates and information about changes to an order.
• To respond to enquiries and provide customer assistance.
• To maintain order records, manage returns where applicable and address product or delivery queries.
• To operate, maintain and improve website functionality, reliability and security.
• To meet applicable accounting, tax and record-keeping requirements.
• To send optional promotional communications where permitted by law and where any required consent has been obtained.

We process personal information only where an appropriate legal basis applies. Depending on the circumstances, this may include fulfilling a contract, meeting a legal obligation, pursuing legitimate business interests or obtaining your consent where required.

4. When Information Is Shared

We do not make personal information available indiscriminately. Information may be shared with service providers where reasonably necessary to operate our business and complete your requests.

• Payment service providers process transactions and provide relevant payment confirmations.
• Delivery and fulfilment providers receive the information needed to prepare, dispatch and deliver orders.
• Website hosting and technical providers support website operation, maintenance, security and data storage.
• Professional advisers and relevant authorities may receive information where necessary to meet legal requirements or protect applicable legal rights.

Service providers should receive only the information relevant to their assigned function and are expected to handle it appropriately. Where a provider processes information on our behalf, suitable contractual and organisational arrangements should be in place.

We do not sell customer personal information as part of our ordinary business operations.

5. Orders and Payment Processing

When you place an order, relevant contact, delivery and order details are used to administer your purchase. Payments are handled through the payment methods and service providers made available during checkout.

Depending on the payment method, the relevant provider may independently process information under its own privacy terms. We may receive transaction confirmations, payment status and reference details needed to manage your order and associated records.

We do not intend to retain complete payment card security credentials in our ordinary customer order records. The information collected and handled depends on the checkout configuration and the services used on the website.

6. Cookies and Website Technologies

Our website may use cookies and similar technologies to support essential functions, maintain shopping basket contents, support checkout, remember permitted preferences and understand website performance.

Technologies that are strictly necessary for a service you request may be used where the applicable rules permit. Where consent is required for non-essential cookies or similar technologies, those technologies should not be activated until the required consent has been obtained.

You can review available cookie settings through the website’s consent controls, where provided, and manage cookies through your browser. Disabling essential cookies may affect shopping basket, checkout or other website functions.

Session cookies generally expire when a browsing session ends. Persistent cookies remain for the period configured for the relevant purpose. Their actual duration depends on the technologies enabled on the website.

7. How Long We Keep Information

We retain information only for as long as it is reasonably necessary for the purpose for which it was collected, including applicable legal, accounting and business requirements.

• Customer enquiries: normally up to 12 months after the enquiry has been resolved, unless further correspondence or another legitimate requirement makes longer retention necessary.
• Order and accounting records: normally up to 6 years after the end of the relevant financial year where required for applicable UK tax, accounting or business record-keeping purposes.
• Customer account information: while the account remains active and, following closure, generally up to 24 months where needed for routine account administration, subject to any longer applicable requirement.
• Technical and security logs: normally up to 90 days, unless a longer period is reasonably necessary to investigate a specific technical issue or maintain security.
• Cookie information: for the lifespan of the relevant cookie or storage technology, as configured for its purpose.

These periods are standard retention guidelines rather than automatic deletion guarantees. Some records may need to be retained for longer to meet legal requirements or establish, exercise or defend a legal claim. Information that is no longer needed should be securely deleted or anonymised.

8. Information Security

We use appropriate technical and organisational measures intended to protect personal information against unauthorised access, accidental loss, alteration and inappropriate disclosure.

Measures may include access restrictions, secure website connections, appropriate service-provider arrangements and routine system maintenance, according to the nature of the information and the systems involved.

Information transmitted over the internet cannot be guaranteed to be completely secure in every circumstance. We review relevant arrangements as reasonably necessary and take appropriate steps when an issue is identified.

9. International Data Transfers

Some website or business service providers may process or store information outside the United Kingdom. Where personal information is transferred internationally, we will take the steps required by applicable data protection law.

Depending on the destination and circumstances, this may include relying on an applicable adequacy regulation, implementing an approved transfer mechanism or using appropriate safeguards. Further information about relevant safeguards can be requested using the contact details below.

10. Your Data Protection Rights

Depending on the circumstances and the legal basis for processing, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request erasure of personal information where the relevant legal conditions are met.
• Request restriction of processing in circumstances provided for by law.
• Object to processing based on legitimate interests, or to direct marketing where applicable.
• Request a copy of certain information in a portable format where the legal conditions apply.
• Withdraw consent where processing relies on consent. Withdrawal does not affect processing carried out lawfully before consent was withdrawn.

To exercise a relevant right, contact us using the details provided below. We will respond without undue delay and normally within one month of receiving a valid request. Where a request is complex or multiple requests are received, the applicable legal rules may allow an extension, in which case we will explain the position within the required period.

We may need to verify your identity before responding. Some requests may be subject to lawful exceptions or limitations. Where we cannot fulfil a request, we will explain the reasons where required by law.

11. Marketing Communications

We may provide product news or promotional updates where permitted by applicable law and where any required consent or other valid condition has been satisfied.

You can opt out of promotional emails at any time using an unsubscribe link where available or by contacting us directly. We will process valid opt-out requests within the period required by applicable law and will not continue sending marketing communications where there is no lawful basis.

Messages necessary to administer an existing order, respond to an enquiry or provide important service information are distinct from optional promotional communications.

12. Third-Party Websites

Our website may contain links to external websites or services. Those websites operate under their own privacy notices and practices. We recommend reviewing the relevant information before providing personal details through an external service.

This policy applies to information handled by AURUM X LIMITED through our own website and business operations. It does not replace the privacy terms of an independent third-party service.

13. Younger Website Visitors

Our website and products are intended for general household shopping. Where an individual is not legally able to enter into a purchase independently, an appropriate parent, guardian or authorised adult should handle the transaction where required by law.

We do not knowingly seek personal information from children beyond what is appropriate and lawful for the relevant circumstances. If you believe that information has been submitted inappropriately, please contact us so that we can review the matter.

14. Changes to This Policy

We may update this Privacy Policy when our website, business processes, service providers or applicable legal requirements change.

The revised version will take effect when published on this page, unless a different effective date is expressly stated. Where a change requires additional notice or consent under applicable law, we will take the appropriate steps.

We encourage visitors to review this page periodically to understand how information is handled.

15. Contact Us

If you have a question about this policy, wish to exercise a data protection right or need further information about how we handle personal information, please contact us using the details below.